New Product Introductions for Low-Income Consumers in Emerging Markets Preprint

cited authors

  • Arunachalam, S; Bahadir, S Cem; Bharadwaj, Sundar G; Guesalaga, Rodrigo

authors

publication date

  • April 1, 2019

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3503 Business Systems In Context
  • 3506 Marketing
  • 3507 Strategy, Management and Organisational Behaviour

Digital Object Identifier (DOI)