Dr. Chen's research interest focuses on Consumer Behavior and International Marketing.
She has taught at the undergraduate and graduate levels, including classes in Introduction to Marketing, Consumer Behavior, Research Methods, Marketing Strategies, International Marketing, and Corporate Simulation.
She also has extensive professional experience in project management for McWay Enterprise Cooperation, Taiwan and China, Maw Chang Optical Company, Taiwan, and the Global Federation of Chinese Business Women.
research interests
Consumer Behavior; International Marketing; Marketing
