Bahadir, S Cem, Pauwels, Koen. (2023). When does word of mouth versus marketing drive brand performance most?
.
10.1057/s41270-023-00267-x
Bahadir, S Cem, Pauwels, Koen. (2023). When does word of mouth versus marketing drive brand performance most?
. 10.1057/s41270-023-00267-x