Chapman, Linnéa

Positions

biography

  • Dr. Linnéa Chapman received her PhD in business, marketing specialization, from the CUNY Graduate Center together with the Zicklin School of Business at Baruch College. Her research investigates how consumers make privacy-related decisions and form judgments of others in technology-mediated contexts. Dr. Chapman has published her research in outlets including Journal of Retailing, Journal of the Association for Consumer Research and Psychology & Marketing. She has presented it at a variety of conferences, including the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and Society for Judgment and Decision Making (SJDM) annual meetings. At Baruch College, she was awarded the 2021 Mills and Tannenbaum Research Excellence Award, and the 2020 H. Fenwick Huss Teaching Award. Currently, Dr. Chapman teaches MAR 6722 E-Marketing and MAR 3023 Introduction to Marketing. Previously, she spent more than 10 years working in industry. Dr. Chapman's experiences include merchandise planning and allocation for Ann Taylor, LOFT, and Ross Stores, fashion forecasting at WGSN, and writing financial analysis articles for The Motley Fool.

selected scholarly works & creative activities

full name

  • Linnea Chapman

visualizations