Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets Article

Vila, Omar Rodriguez, Bharadwaj, Sundar G, Bahadir, S Cem. (2015). Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets . 2(4), 277-289. 10.1007/s40547-015-0053-0

cited authors

  • Vila, Omar Rodriguez; Bharadwaj, Sundar G; Bahadir, S Cem

authors

publication date

  • December 1, 2015

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing

Digital Object Identifier (DOI)

publisher

  • Springer Nature

start page

  • 277

end page

  • 289

volume

  • 2

issue

  • 4