Vila, Omar Rodriguez, Bharadwaj, Sundar G, Bahadir, S Cem. (2015). Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets
.
2(4), 277-289. 10.1007/s40547-015-0053-0
Vila, Omar Rodriguez, Bharadwaj, Sundar G, Bahadir, S Cem. (2015). Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets
. 2(4), 277-289. 10.1007/s40547-015-0053-0