Aguirre-Rodriguez, A, Bóveda-Lambie, AM, Montoya, DY. (2014). Exploring ethnic consumer response to crossover brand extensions
.
JOURNAL OF BUSINESS RESEARCH, 67(4), 457-463. 10.1016/j.jbusres.2013.03.032
Aguirre-Rodriguez, A, Bóveda-Lambie, AM, Montoya, DY. (2014). Exploring ethnic consumer response to crossover brand extensions
. JOURNAL OF BUSINESS RESEARCH, 67(4), 457-463. 10.1016/j.jbusres.2013.03.032