Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion
Article
Lu, Fang-Chi, Sinha, Jayati. (2017). Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion
. JOURNAL OF CONSUMER PSYCHOLOGY, 27(4), 409-421. 10.1016/j.jcps.2017.03.004
Lu, Fang-Chi, Sinha, Jayati. (2017). Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion
. JOURNAL OF CONSUMER PSYCHOLOGY, 27(4), 409-421. 10.1016/j.jcps.2017.03.004