IS THERE A CONNECTION BETWEEN BRANDS AND THEIR COUNTRIES OF ORIGIN? Book Chapter

Tomaras, Petros, Tsalikis, John, Seaton, Bruce. (2008). IS THERE A CONNECTION BETWEEN BRANDS AND THEIR COUNTRIES OF ORIGIN? . 537-+.

International Collaboration

keywords

  • Business
  • Business & Economics
  • Management
  • Social Sciences

International Standard Book Number (ISBN) 13

publisher

  • IMPERIAL COLL PRESS

start page

  • 537

end page

  • +