Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture Article

Bahadir, Berrak, Bahadir, S Cem. (2020). Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture . JOURNAL OF INTERNATIONAL MARKETING, 28(3), 3-20. 10.1177/1069031X20936278

cited authors

  • Bahadir, Berrak; Bahadir, S Cem

authors

publication date

  • September 1, 2020

published in

keywords

  • BUSINESS CYCLES
  • Business
  • Business & Economics
  • DETERMINANTS
  • EMERGING MARKETS
  • GROWTH
  • IMPACT
  • INNOVATIVENESS
  • INVESTMENT
  • MARKETING-STRATEGY
  • PERFORMANCE
  • STOCK RETURNS
  • Social Sciences
  • advertising spending
  • collectivism
  • economic development
  • financial development
  • long-term orientation
  • masculinity
  • power distance
  • uncertainty avoidance

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS INC

start page

  • 3

end page

  • 20

volume

  • 28

issue

  • 3