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JOURNAL OF INTERNATIONAL MARKETING
Journal
Overview
Research
Identifiers
Other
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Overview
publication venue for
Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning
. 32:5-22.
2024
Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture
. 28:3-20.
2020
Franchising versus Company-Run Operations: Modal Choice in the Global Hotel Sector
. 6:5.
1998
Franchising versus company-run operations: Modal choice in the global hotel sector
. 6:28-53.
1998
Research
category
BUSINESS
Category
Identifiers
International Standard Serial Number (ISSN)
1069-031X
Electronic International Standard Serial Number (EISSN)
1547-7215
Other
journal abbreviation
J INT MARKETING