JOURNAL OF INTERNATIONAL MARKETING

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JOURNAL OF INTERNATIONAL MARKETING Journal

publication venue for

Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning 2024
Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture. 28:3-20. 2020
Franchising versus Company-Run Operations: Modal Choice in the Global Hotel Sector. 6:5. 1998
Franchising versus company-run operations: Modal choice in the global hotel sector. 6:28-53. 1998

category

BUSINESS Category

International Standard Serial Number (ISSN)

1069-031X

Electronic International Standard Serial Number (EISSN)

1547-7215

journal abbreviation

J INT MARKETING