Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning Article

Sainam, Preethika, Bahadir, S Cem. (2024). Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning . JOURNAL OF INTERNATIONAL MARKETING, 32(3), 5-22. 10.1177/1069031X241226668

cited authors

  • Sainam, Preethika; Bahadir, S Cem

publication date

  • September 1, 2024

published in

keywords

  • Business
  • Business & Economics
  • CAPABILITIES
  • ENTERPRISES
  • EXPANSION
  • KNOWLEDGE DEVELOPMENT
  • MODEL
  • MULTINATIONALS
  • PERFORMANCE
  • Social Sciences
  • analytical models
  • country of origin
  • emerging market firms
  • organizational learning
  • pricing strategies

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS INC

start page

  • 5

end page

  • 22

volume

  • 32

issue

  • 3