Franchising versus company-run operations: Modal choice in the global hotel sector Article

Contractor, FJ, Kundu, SK. (1998). Franchising versus company-run operations: Modal choice in the global hotel sector . JOURNAL OF INTERNATIONAL MARKETING, 6(2), 28-53. 10.1177/1069031X9800600207

keywords

  • Business
  • Business & Economics
  • ECLECTIC THEORY
  • ECONOMICS
  • ENTRY MODE
  • FIRMS
  • OWNERSHIP
  • PERSPECTIVE
  • STRATEGY
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • AMER MARKETING ASSOC

start page

  • 28

end page

  • 53

volume

  • 6

issue

  • 2