Franchising versus company-run operations: Modal choice in the global hotel sector
Article
Contractor, FJ, Kundu, SK. (1998). Franchising versus company-run operations: Modal choice in the global hotel sector
. JOURNAL OF INTERNATIONAL MARKETING, 6(2), 28-53. 10.1177/1069031X9800600207
Contractor, FJ, Kundu, SK. (1998). Franchising versus company-run operations: Modal choice in the global hotel sector
. JOURNAL OF INTERNATIONAL MARKETING, 6(2), 28-53. 10.1177/1069031X9800600207