Does Country-Level Advertising Spending Influence Consumer Credit? International Evidence Article

Bahadir, S Cem, Bahadir, Berrak, Valev, Neven. (2026). Does Country-Level Advertising Spending Influence Consumer Credit? International Evidence . JOURNAL OF INTERNATIONAL MARKETING, 10.1177/1069031X261448124

cited authors

  • Bahadir, S Cem; Bahadir, Berrak; Valev, Neven

authors

publication date

  • April 24, 2026

published in

keywords

  • ACCESS
  • AGGREGATE CONSUMPTION
  • BANKING
  • Business
  • Business & Economics
  • CULTURE
  • FINANCE
  • INCOME INEQUALITY
  • LAW
  • POLICY
  • Social Sciences
  • VALUES
  • WELL
  • consumer credit
  • country-level advertising
  • income inequality
  • institutional theory
  • regulatory quality
  • rule of law

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS INC