Franchising versus Company-Run Operations: Modal Choice in the Global Hotel Sector
Article
Contractor, FJ, Kundu, SK. (1998). Franchising versus Company-Run Operations: Modal Choice in the Global Hotel Sector
. JOURNAL OF INTERNATIONAL MARKETING, 6(2), 5. 10.1177/1069031X9800600203
Contractor, FJ, Kundu, SK. (1998). Franchising versus Company-Run Operations: Modal Choice in the Global Hotel Sector
. JOURNAL OF INTERNATIONAL MARKETING, 6(2), 5. 10.1177/1069031X9800600203