Franchising versus Company-Run Operations: Modal Choice in the Global Hotel Sector Article

Contractor, FJ, Kundu, SK. (1998). Franchising versus Company-Run Operations: Modal Choice in the Global Hotel Sector . JOURNAL OF INTERNATIONAL MARKETING, 6(2), 5. 10.1177/1069031X9800600203

cited authors

  • Contractor, FJ; Kundu, SK

authors

publication date

  • June 1, 1998

published in

Digital Object Identifier (DOI)

start page

  • 5

volume

  • 6

issue

  • 2