Ethnic identity-based motivation: A model emergent from US Hispanic consumers Article

Aguirre-Rodriguez, Alexandra, Luna, David, Alvarez, Cecilia MO et al. (2023). Ethnic identity-based motivation: A model emergent from US Hispanic consumers . JOURNAL OF CONSUMER PSYCHOLOGY, 33(2), 303-327. 10.1002/jcpy.1340

International Collaboration

cited authors

  • Aguirre-Rodriguez, Alexandra; Luna, David; Alvarez, Cecilia MO; Montoya, Detra

sustainable development goals

authors

publication date

  • April 1, 2023

published in

keywords

  • ACCULTURATION
  • BICULTURAL IDENTITY
  • Business
  • Business & Economics
  • CONSUMPTION
  • CULTURE
  • DISTINCTIVENESS
  • PERSONALITY
  • Psychology
  • Psychology, Applied
  • RESISTANCE
  • SALIENCE
  • SELF-ESTEEM
  • SOCIAL IDENTITY
  • Social Sciences
  • cultural consumer behavior
  • ethnic identity
  • goals and motivation
  • self and identity
  • situation and context effects

Digital Object Identifier (DOI)

publisher

  • JOHN WILEY & SONS LTD

start page

  • 303

end page

  • 327

volume

  • 33

issue

  • 2