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Usman, Umair
Positions
Assistant Professor
,
Marketing and Logistics
,
College of Business
uusman@fiu.edu
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Scholarly & Creative Works
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Scholarly & Creative Works
selected scholarly works & creative activities
Article
2024
The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective
Full Text via DOI:
10.1086/730280
Web of Science:
001228783600001
2023
Artificial Intelligence in Marketing and Consumer Behavior Research
Full Text via DOI:
10.1561/1700000078
Web of Science:
001085034300001
Contact
full name
Umair
Usman
Identifiers
ORCID iD
https://orcid.org/0000-0001-8566-7477
(confirmed)
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