Usman, Umair

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Usman, Umair

Positions

Assistant Professor, Marketing and Logistics , College of Business

uusman@fiu.edu

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selected scholarly works & creative activities

Article
- 2024
  
  The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective. Journal of the Association for Consumer Research. 9:319-331.
  Full Text via DOI: 10.1086/730280 Web of Science: 001228783600001
- 2023
  
  Artificial Intelligence in Marketing and Consumer Behavior Research. Foundations and Trends in Marketing. 18:1-93.
  Full Text via DOI: 10.1561/1700000078 Web of Science: 001085034300001

full name

Umair Usman

visualizations

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