"I" value justice, but "we" value relationships: Self-construal effects on post-transgression consumer forgiveness Article

Sinha, Jayati, Lu, Fang-Chi. (2016). "I" value justice, but "we" value relationships: Self-construal effects on post-transgression consumer forgiveness . JOURNAL OF CONSUMER PSYCHOLOGY, 26(2), 265-274. 10.1016/j.jcps.2015.06.002

International Collaboration

cited authors

  • Sinha, Jayati; Lu, Fang-Chi

authors

publication date

  • April 1, 2016

published in

keywords

  • ATTACHMENT
  • ATTRIBUTIONS
  • AVOIDANCE
  • Brand transgression
  • Brand-relationship
  • Business
  • Business & Economics
  • CLOSE RELATIONSHIPS
  • COMMITMENT
  • Consumer forgiveness
  • Controllability attribution
  • DIFFERENTIATION
  • GETTING EVEN
  • PERSPECTIVE-TAKING
  • Psychology
  • Psychology, Applied
  • RELATIONSHIP NORMS
  • REVENGE
  • Self-construal
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • ELSEVIER SCIENCE INC

start page

  • 265

end page

  • 274

volume

  • 26

issue

  • 2