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Berman, Margo
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Scholarly & Creative Works
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Scholarly & Creative Works
selected scholarly works & creative activities
Article
2010
Rethinking Learning Objectives of a Campaigns Approach to Advertising Capstone Courses
Full Text via DOI:
10.1177/109804821001400110
2009
Pedagogic Challenges: The Teaching of Creative Strategy in Advertising Courses
Full Text via DOI:
10.1177/109804820901300207
2002
Tips for developing sticky tag lines
Full Text via DOI:
10.1177/109804820200600109
1999
In Advertising, don't Write Copy. Compose a Sonata
Full Text via DOI:
10.1177/109804829900300211
Book
2016
The Blueprint for Strategic Advertising How Critical Thinking Builds Successful Campaigns
2016
The Blueprint for Strategic Advertising How Critical Thinking Builds Successful Campaigns
2012
The Copywriter's Toolkit The Complete Guide to Strategic Advertising Copy
2012
The Copywriter's Toolkit The Complete Guide to Strategic Advertising Copy
2010
Street-smart Advertising How to Win the Battle of the Buzz
2009
The Brains Behind Great Ad Campaigns Creative Collaboration Between Copywriters and Art Directors
2009
The Brains Behind Great Ad Campaigns Creative Collaboration Between Copywriters and Art Directors
2007
Street-smart Advertising How to Win the Battle of the Buzz
2007
Street-smart Advertising How to Win the Battle of the Buzz
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Berman
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