After the 2006 release of Prof. Berman’s first book, Street-Smart Advertising (also available in Russian), she wrote two more advertising books: The Brains Behind Great Ad Campaigns (2009, co-authored with Robyn Blakeman) and The Copywriter’s Toolkit (2012). In 2010, a second edition of her first book was released. Presently, all of her books are available globally including Asia, Europe, South Africa, India, Canada and Australia. Her fourth book, MetaMind Yoga (2013, written with Richard Israel), guided readers through exercises to reach inner peace. Her two 6-CD award-winning webinar sets, Street-Smart Advertising and More Street-Smart Advertising (2008) won a national AWC Clarion Award for Educational Reference. She created Mental Peanut Butter® Training and developed three advertising CDs. Prof. Berman latest work, tactikPAK™, is a digital library of learning that she invented and patented. This interactive series will be released as ebooks and accompanying apps. As mobile mentors, they are peppered with whimsical illustrations and short quizzes to make learning fun. Prof. Berman’s collective research from books, webinars and CDs to ebooks and apps are independent as well as interrelated works. Currently, she is writing her 14th book. This one will focus on advertising campaign strategies.
