The Blueprint for Strategic Advertising How Critical Thinking Builds Successful Campaigns Book

Berman, Margo. (2016). The Blueprint for Strategic Advertising How Critical Thinking Builds Successful Campaigns .

cited authors

  • Berman, Margo

authors

abstract

  • Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a blueprint to strategizing globally.

publication date

  • June 20, 2016

keywords

  • Advertising

International Standard Book Number (ISBN) 10

International Standard Book Number (ISBN) 13

publisher

  • Routledge