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The Blueprint for Strategic Advertising How Critical Thinking Builds Successful Campaigns
Book
Berman, Margo. (2016). The Blueprint for Strategic Advertising How Critical Thinking Builds Successful Campaigns .
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Berman, Margo. (2016). The Blueprint for Strategic Advertising How Critical Thinking Builds Successful Campaigns .
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Overview
cited authors
Berman, Margo
authors
Berman, Margo
abstract
Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a blueprint to strategizing globally.
publication date
June 20, 2016
Research
keywords
Advertising
Identifiers
International Standard Book Number (ISBN) 10
0765646587
International Standard Book Number (ISBN) 13
9780765646583
Additional Document Info
publisher
Routledge