In Advertising, don't Write Copy. Compose a Sonata Article

Berman, Margo. (1999). In Advertising, don't Write Copy. Compose a Sonata . 3(2), 57-59. 10.1177/109804829900300211

cited authors

  • Berman, Margo

authors

publication date

  • November 1, 1999

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing
  • 39 Education
  • 3903 Education Systems

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 57

end page

  • 59

volume

  • 3

issue

  • 2