Pedagogic Challenges: The Teaching of Creative Strategy in Advertising Courses Article

Stuhlfaut, Mark W, Berman, Margo. (2009). Pedagogic Challenges: The Teaching of Creative Strategy in Advertising Courses . 13(2), 37-46. 10.1177/109804820901300207

cited authors

  • Stuhlfaut, Mark W; Berman, Margo

authors

publication date

  • November 1, 2009

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing
  • 39 Education
  • 3903 Education Systems

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 37

end page

  • 46

volume

  • 13

issue

  • 2