Street-smart Advertising How to Win the Battle of the Buzz Book

Berman, Margo. (2010). Street-smart Advertising How to Win the Battle of the Buzz .

cited authors

  • Berman, Margo

authors

abstract

  • Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand.

publication date

  • January 1, 2010

keywords

  • Business & Economics

International Standard Book Number (ISBN) 10

International Standard Book Number (ISBN) 13

publisher

  • Rowman & Littlefield Pub Incorporated