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Street-smart Advertising How to Win the Battle of the Buzz
Book
Berman, Margo. (2010). Street-smart Advertising How to Win the Battle of the Buzz .
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Berman, Margo. (2010). Street-smart Advertising How to Win the Battle of the Buzz .
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Overview
cited authors
Berman, Margo
authors
Berman, Margo
abstract
Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand.
publication date
January 1, 2010
Research
keywords
Business & Economics
Identifiers
International Standard Book Number (ISBN) 10
1442203358
International Standard Book Number (ISBN) 13
9781442203358
Additional Document Info
publisher
Rowman & Littlefield Pub Incorporated