Street-smart Advertising How to Win the Battle of the Buzz Book

Berman, Margo. (2007). Street-smart Advertising How to Win the Battle of the Buzz .

cited authors

  • Berman, Margo

authors

abstract

  • The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain.

publication date

  • January 1, 2007

keywords

  • Business & Economics

International Standard Book Number (ISBN) 10

International Standard Book Number (ISBN) 13

publisher

  • Rowman & Littlefield