The Brains Behind Great Ad Campaigns Creative Collaboration Between Copywriters and Art Directors Book

Berman, Margo, Blakeman, Robyn. (2009). The Brains Behind Great Ad Campaigns Creative Collaboration Between Copywriters and Art Directors .

cited authors

  • Berman, Margo; Blakeman, Robyn

authors

abstract

  • Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.

publication date

  • January 1, 2009

keywords

  • Business & Economics

International Standard Book Number (ISBN) 10

International Standard Book Number (ISBN) 13

publisher

  • Rowman & Littlefield