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The Brains Behind Great Ad Campaigns Creative Collaboration Between Copywriters and Art Directors
Book
Berman, Margo, Blakeman, Robyn. (2009). The Brains Behind Great Ad Campaigns Creative Collaboration Between Copywriters and Art Directors .
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Berman, Margo, Blakeman, Robyn. (2009). The Brains Behind Great Ad Campaigns Creative Collaboration Between Copywriters and Art Directors .
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Overview
cited authors
Berman, Margo; Blakeman, Robyn
authors
Berman, Margo
abstract
Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.
publication date
January 1, 2009
Research
keywords
Business & Economics
Identifiers
International Standard Book Number (ISBN) 10
0742555518
International Standard Book Number (ISBN) 13
9780742555518
Additional Document Info
publisher
Rowman & Littlefield