Rethinking Learning Objectives of a Campaigns Approach to Advertising Capstone Courses Article

Stuhlfaut, Mark W, Berman, Margo. (2010). Rethinking Learning Objectives of a Campaigns Approach to Advertising Capstone Courses . 14(1), 46-52. 10.1177/109804821001400110

cited authors

  • Stuhlfaut, Mark W; Berman, Margo

authors

publication date

  • May 1, 2010

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing
  • 39 Education
  • 3903 Education Systems

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 46

end page

  • 52

volume

  • 14

issue

  • 1