The Blueprint for Strategic Advertising How Critical Thinking Builds Successful Campaigns Book

Berman, Margo. (2016). The Blueprint for Strategic Advertising How Critical Thinking Builds Successful Campaigns .

cited authors

  • Berman, Margo

authors

abstract

  • 8 Interactive Strategy: User-Centered Design -- 9 Campaign Strategy: Architectural Model -- 10 Global Strategy: Architectural Blueprint -- Index.

publication date

  • June 20, 2016

keywords

  • Advertising

International Standard Book Number (ISBN) 10

International Standard Book Number (ISBN) 13

publisher

  • Routledge