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Street-smart Advertising How to Win the Battle of the Buzz
Book
Berman, Margo. (2007). Street-smart Advertising How to Win the Battle of the Buzz .
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Berman, Margo. (2007). Street-smart Advertising How to Win the Battle of the Buzz .
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cited authors
Berman, Margo
authors
Berman, Margo
abstract
Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.
publication date
January 1, 2007
Research
keywords
Business & Economics
Additional Document Info
publisher
Rowman & Littlefield Pub Incorporated