Street-smart Advertising How to Win the Battle of the Buzz Book

Berman, Margo. (2007). Street-smart Advertising How to Win the Battle of the Buzz .

cited authors

  • Berman, Margo

authors

abstract

  • Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

publication date

  • January 1, 2007

keywords

  • Business & Economics

publisher

  • Rowman & Littlefield Pub Incorporated