The Copywriter's Toolkit The Complete Guide to Strategic Advertising Copy Book

Berman, Margo. (2012). The Copywriter's Toolkit The Complete Guide to Strategic Advertising Copy .

cited authors

  • Berman, Margo

authors

abstract

  • Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

publication date

  • August 20, 2012

keywords

  • Social Science

International Standard Book Number (ISBN) 10

International Standard Book Number (ISBN) 13

publisher

  • Wiley-Blackwell