Tips for developing sticky tag lines Article

Berman, Margo. (2002). Tips for developing sticky tag lines . 6(1), 54-57. 10.1177/109804820200600109

cited authors

  • Berman, Margo

authors

publication date

  • May 1, 2002

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing
  • 39 Education
  • 3903 Education Systems

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 54

end page

  • 57

volume

  • 6

issue

  • 1