International Journal of Advertising

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International Journal of Advertising Journal

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The effect of non-celebrity influencers' perceived authenticity on social media advertising outcomes. 44:1017-1039. 2025
The impact of infectious disease cues on visual pattern-seeking. 42:740-772. 2023
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing. 39:1115-1149. 2020
The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement. 33:17-36. 2014

International Standard Serial Number (ISSN)

0265-0487

Electronic International Standard Serial Number (EISSN)

1759-3948