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INTERNATIONAL JOURNAL OF ADVERTISING
Journal
Overview
Research
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Overview
publication venue for
The impact of infectious disease cues on visual pattern-seeking
. 42:740-772.
2023
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
. 39:1115-1149.
2020
The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement
. 33:17-36.
2014
Research
category
BUSINESS
Category
COMMUNICATION
Category
Identifiers
International Standard Serial Number (ISSN)
0265-0487
Electronic International Standard Serial Number (EISSN)
1759-3948
Other
journal abbreviation
INT J ADVERT