INTERNATIONAL JOURNAL OF ADVERTISING

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INTERNATIONAL JOURNAL OF ADVERTISING Journal

publication venue for

The effect of non-celebrity influencers' perceived authenticity on social media advertising outcomes 2024
The impact of infectious disease cues on visual pattern-seeking. 42:740-772. 2023
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing. 39:1115-1149. 2020
The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement. 33:17-36. 2014

category

BUSINESS Category
COMMUNICATION Category

International Standard Serial Number (ISSN)

0265-0487

Electronic International Standard Serial Number (EISSN)

1759-3948

journal abbreviation

INT J ADVERT