Ethnic advertising effectiveness: a model and agenda for future research Article

Segev, Sigal, Roth-Cohen, Osnat. (2026). Ethnic advertising effectiveness: a model and agenda for future research . INTERNATIONAL JOURNAL OF ADVERTISING, 10.1080/02650487.2026.2679842

cited authors

  • Segev, Sigal; Roth-Cohen, Osnat

authors

publication date

  • May 26, 2026

published in

keywords

  • ADVERTISEMENTS
  • Business
  • Business & Economics
  • CONSUMERS
  • Communication
  • DIVERSITY
  • Ethnic advertising
  • IDENTITY
  • IMPACT
  • PRODUCTS
  • REFLECTIONS
  • RESPONSES
  • SELF-CONCEPT
  • STEREOTYPES
  • Social Sciences
  • ethnic cues
  • ethnic diversity
  • ethnicity
  • multi-ethnic marketing

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD