The effect of non-celebrity influencers' perceived authenticity on social media advertising outcomes Article

Roth-Cohen, Osnat, Segev, Sigal, Liu, Yu. (2024). The effect of non-celebrity influencers' perceived authenticity on social media advertising outcomes . INTERNATIONAL JOURNAL OF ADVERTISING, 10.1080/02650487.2024.2440251

International Collaboration

cited authors

  • Roth-Cohen, Osnat; Segev, Sigal; Liu, Yu

authors

publication date

  • December 7, 2024

published in

keywords

  • ATTITUDE
  • Business
  • Business & Economics
  • CREDIBILITY
  • Communication
  • EXPERTISE
  • FOLLOWERS
  • IMPACT
  • INSTAGRAM
  • NEED
  • Perceived authenticity
  • SELF
  • SPONSORSHIP DISCLOSURE
  • Social Sciences
  • TRUSTWORTHINESS
  • advertising effectiveness
  • expertise
  • non-celebrity influencers
  • social media influencers
  • trustworthiness

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD