The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement
Article
Segev, Sigal, Wang, Weirui, Fernandes, Juliana. (2014). The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement
. INTERNATIONAL JOURNAL OF ADVERTISING, 33(1), 17-36. 10.2501/IJA-33-1-017-036
Segev, Sigal, Wang, Weirui, Fernandes, Juliana. (2014). The effects of ad-context congruency on responses to advertising in blogs Exploring the role of issue involvement
. INTERNATIONAL JOURNAL OF ADVERTISING, 33(1), 17-36. 10.2501/IJA-33-1-017-036