When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
Article
Fernandes, Juliana, Segev, Sigal, Leopold, Joy K. (2020). When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
. INTERNATIONAL JOURNAL OF ADVERTISING, 39(7), 1115-1149. 10.1080/02650487.2020.1765656
Fernandes, Juliana, Segev, Sigal, Leopold, Joy K. (2020). When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
. INTERNATIONAL JOURNAL OF ADVERTISING, 39(7), 1115-1149. 10.1080/02650487.2020.1765656