When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing Article

Fernandes, Juliana, Segev, Sigal, Leopold, Joy K. (2020). When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing . INTERNATIONAL JOURNAL OF ADVERTISING, 39(7), 1115-1149. 10.1080/02650487.2020.1765656

keywords

  • Business
  • Business & Economics
  • CHILDREN
  • CONSUMPTION
  • Communication
  • ENVIRONMENTAL CLAIMS
  • FTC
  • GREEN
  • Green advertising
  • MEDIA-LITERACY
  • PERCEPTION
  • PERSUASION KNOWLEDGE
  • SKEPTICISM
  • Social Sciences
  • VALIDATION
  • WORD-OF-MOUTH
  • advertising literacy
  • deception
  • persuasive knowledge model

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

start page

  • 1115

end page

  • 1149

volume

  • 39

issue

  • 7