International Journal of Sports Marketing and Sponsorship

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International Journal of Sports Marketing and Sponsorship Journal

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The variation of constraints by level of team interest based on the sport consumer pathway for sport fandom. 1-19. 2026
How CSR message specificity affects corporate image, attitudes and behavioral intentions among sport consumers? The moderating role of perceived CSR fit. 26:969-988. 2025
Ethics in quantitative sport management research: the impact of AI. 25:1147-1162. 2024
How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level?. 25:227-247. 2024

International Standard Serial Number (ISSN)

1464-6668

Electronic International Standard Serial Number (EISSN)

2515-7841