How CSR message specificity affects corporate image, attitudes and behavioral intentions among sport consumers? The moderating role of perceived CSR fit Article

Chiu, Weisheng, Lee, Cindy, Bang, Hyejin et al. (2025). How CSR message specificity affects corporate image, attitudes and behavioral intentions among sport consumers? The moderating role of perceived CSR fit . International Journal of Sports Marketing and Sponsorship, 26(5), 969-988. 10.1108/IJSMS-12-2024-0325

International Collaboration

cited authors

  • Chiu, Weisheng; Lee, Cindy; Bang, Hyejin; Chen, Jie

sustainable development goals

authors

publication date

  • December 5, 2025

published in

keywords

  • AWARENESS
  • COGNITION
  • COMMUNICATION
  • CSR benefits
  • CSR fit
  • Corporate image
  • Corporate social responsibility
  • ELABORATION
  • Elaboration likelihood model
  • Hospitality, Leisure, Sport & Tourism
  • INDUSTRY
  • INVOLVEMENT
  • Message specificity
  • PERFORMANCE
  • PROCESSING FLUENCY
  • QUALITY
  • SOCIAL-RESPONSIBILITY CSR
  • Social Sciences
  • Social Sciences - Other Topics

Digital Object Identifier (DOI)

start page

  • 969

end page

  • 988

volume

  • 26

issue

  • 5