The variation of constraints by level of team interest based on the sport consumer pathway for sport fandom
Article
Trail, Galen, Bang, Hyejin, Kim, Ari. (2026). The variation of constraints by level of team interest based on the sport consumer pathway for sport fandom
. International Journal of Sports Marketing and Sponsorship, 1-19. 10.1108/ijsms-11-2025-0588
Trail, Galen, Bang, Hyejin, Kim, Ari. (2026). The variation of constraints by level of team interest based on the sport consumer pathway for sport fandom
. International Journal of Sports Marketing and Sponsorship, 1-19. 10.1108/ijsms-11-2025-0588