How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level?
Article
Trail, Galen, Bang, Hyejin, Dees, Windy. (2024). How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level?
. 25(2), 227-247. 10.1108/IJSMS-06-2023-0118
Trail, Galen, Bang, Hyejin, Dees, Windy. (2024). How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level?
. 25(2), 227-247. 10.1108/IJSMS-06-2023-0118