How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level? Article

Trail, Galen, Bang, Hyejin, Dees, Windy. (2024). How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level? . 25(2), 227-247. 10.1108/IJSMS-06-2023-0118

cited authors

  • Trail, Galen; Bang, Hyejin; Dees, Windy

authors

publication date

  • March 19, 2024

keywords

  • ATTACHMENT
  • Brand attitude/loyalty
  • Consumer lifestyle
  • Hospitality, Leisure, Sport & Tourism
  • Interest level
  • LOYALTY
  • Social Sciences
  • Social Sciences - Other Topics
  • Team identification

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 227

end page

  • 247

volume

  • 25

issue

  • 2