Journal of Global Marketing

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Journal of Global Marketing Journal

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Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea. 34:1-18. 2021
Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China. 26:115-136. 2013
Smaller firms' perceived cost and attractiveness in international markets. 21:5-18. 2008
Effects of production location on perceived automobile values. 13:71-85. 1999
Measuring consumer sensitivity to corporate social performance across cultures: Which consumers care most?. 11:29-48. 1997
A study of the interaction of firm business area relatedness and the propensity to joint venture. 5:91-106. 1991
Conceptual frameworks among chinese managers: Joint venture management and philosophy. 5:163-181. 1991

International Standard Serial Number (ISSN)

0891-1762

Electronic International Standard Serial Number (EISSN)

1528-6975