Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea
Article
Tsai, Wanhsiu Sunny, Tao, Weiting, Liu, Yu et al. (2021). Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea
. 34(1), 1-18. 10.1080/08911762.2020.1759171
Tsai, Wanhsiu Sunny, Tao, Weiting, Liu, Yu et al. (2021). Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea
. 34(1), 1-18. 10.1080/08911762.2020.1759171