Measuring consumer sensitivity to corporate social performance across cultures: Which consumers care most?
Article
Zalka, L, Downes, M, Paul, K. (1997). Measuring consumer sensitivity to corporate social performance across cultures: Which consumers care most?
. 11(1), 29-48. 10.1300/J042v11n01_03
Zalka, L, Downes, M, Paul, K. (1997). Measuring consumer sensitivity to corporate social performance across cultures: Which consumers care most?
. 11(1), 29-48. 10.1300/J042v11n01_03