Journal of Research in Interactive Marketing

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Journal of Research in Interactive Marketing Journal

publication venue for

How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue. 15:460-482. 2021
Brand choice via incidental social media exposure. 11:110-130. 2017

International Standard Serial Number (ISSN)

2040-7122

Electronic International Standard Serial Number (EISSN)

2040-7130