Brand choice via incidental social media exposure Article

Humphrey, William F, Laverie, Debra A, Rinaldo, Shannon B. (2017). Brand choice via incidental social media exposure . 11(2), 110-130. 10.1108/JRIM-04-2016-0025

keywords

  • BANNER ADS
  • BEHAVIOR
  • Banner ads
  • Brand choice
  • Business
  • Business & Economics
  • Consumer behaviour internet
  • ENGAGEMENT
  • EXPERIENCE
  • Facebook
  • IMPACT
  • MATTER
  • PLACEMENT
  • PRODUCT
  • Social Sciences
  • Social media advertising
  • USER-GENERATED CONTENT
  • WORD-OF-MOUTH
  • Word-of-mouth marketing

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 110

end page

  • 130

volume

  • 11

issue

  • 2