Brand choice via incidental social media exposure
Article
Humphrey, William F, Laverie, Debra A, Rinaldo, Shannon B. (2017). Brand choice via incidental social media exposure
. 11(2), 110-130. 10.1108/JRIM-04-2016-0025
Humphrey, William F, Laverie, Debra A, Rinaldo, Shannon B. (2017). Brand choice via incidental social media exposure
. 11(2), 110-130. 10.1108/JRIM-04-2016-0025