How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue Article

Tsai, Wan-Hsiu Sunny, Liu, Yu, Chuan, Ching-Hua. (2021). How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue . 15(3), 460-482. 10.1108/JRIM-12-2019-0200

cited authors

  • Tsai, Wan-Hsiu Sunny; Liu, Yu; Chuan, Ching-Hua

authors

publication date

  • July 15, 2021

keywords

  • ANTHROPOMORPHISM
  • AVATARS
  • Anthropomorphism
  • Brand likeability
  • Business
  • Business & Economics
  • COMMUNITIES
  • CONVERSATIONS
  • Chatbot
  • Dialogue
  • FACEBOOK
  • MODEL
  • OUTCOMES
  • Parasocial interaction
  • RESPONSES
  • SELF-DISCLOSURE
  • STYLES
  • Social Sciences
  • Social presence communication
  • User engagement

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 460

end page

  • 482

volume

  • 15

issue

  • 3