How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue
Article
Tsai, Wan-Hsiu Sunny, Liu, Yu, Chuan, Ching-Hua. (2021). How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue
. 15(3), 460-482. 10.1108/JRIM-12-2019-0200
Tsai, Wan-Hsiu Sunny, Liu, Yu, Chuan, Ching-Hua. (2021). How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue
. 15(3), 460-482. 10.1108/JRIM-12-2019-0200