Indigenous SMEs and nonmarket strategy: leveraging cultural capital, sustainability and Indigenous diplomacy in international business
Article
Sui, Sui, Bull, Jesse. (2025). Indigenous SMEs and nonmarket strategy: leveraging cultural capital, sustainability and Indigenous diplomacy in international business
. MULTINATIONAL BUSINESS REVIEW, 10.1108/MBR-04-2025-0110
Sui, Sui, Bull, Jesse. (2025). Indigenous SMEs and nonmarket strategy: leveraging cultural capital, sustainability and Indigenous diplomacy in international business
. MULTINATIONAL BUSINESS REVIEW, 10.1108/MBR-04-2025-0110