Indigenous SMEs and nonmarket strategy: leveraging cultural capital, sustainability and Indigenous diplomacy in international business
Article
Sui, Sui, Bull, Jesse. (2026). Indigenous SMEs and nonmarket strategy: leveraging cultural capital, sustainability and Indigenous diplomacy in international business
. MULTINATIONAL BUSINESS REVIEW, 34(2), 288-302. 10.1108/MBR-04-2025-0110
Sui, Sui, Bull, Jesse. (2026). Indigenous SMEs and nonmarket strategy: leveraging cultural capital, sustainability and Indigenous diplomacy in international business
. MULTINATIONAL BUSINESS REVIEW, 34(2), 288-302. 10.1108/MBR-04-2025-0110