All-in-one strategy of platforms: Crafting multiproduct ecosystems Article

Rong, Ke, Zhao, Yue, Kang, Zhengyao et al. (2026). All-in-one strategy of platforms: Crafting multiproduct ecosystems . 150 10.1016/j.technovation.2025.103394

cited authors

  • Rong, Ke; Zhao, Yue; Kang, Zhengyao; Parente, Ronaldo

authors

publication date

  • February 1, 2026

keywords

  • Business & Economics
  • COMPANIES
  • COMPETITIVE ADVANTAGE
  • CONFIGURATIONS
  • DEVELOPERS
  • Data
  • EMERGING ECONOMIES
  • ENTREPRENEURSHIP
  • Ecosystems
  • Emerging market
  • Engineering
  • Engineering, Industrial
  • FIRMS
  • INSTITUTION-BASED VIEW
  • INTELLECTUAL PROPERTY
  • Management
  • Multiproduct ecosystems
  • Operations Research & Management Science
  • Platforms
  • Resource-based view
  • Science & Technology
  • Social Sciences
  • Super apps
  • Technology
  • VALUE CREATION

Digital Object Identifier (DOI)

publisher

  • ELSEVIER

volume

  • 150