The Impressions Brands Make in Times of Crisis: An Analysis of Impression Management Strategies Used in Pandemic-Themed Advertising Article

Fernandes, Juliana, Romanova, Ekaterina, Segev, Sigal et al. (2026). The Impressions Brands Make in Times of Crisis: An Analysis of Impression Management Strategies Used in Pandemic-Themed Advertising . Journal of Current Issues and Research in Advertising, 47(3), 433-458. 10.1080/10641734.2025.2550782

cited authors

  • Fernandes, Juliana; Romanova, Ekaterina; Segev, Sigal; Ahn, Regina Jihea

authors

publication date

  • July 3, 2026

published in

keywords

  • APPEALS
  • Business
  • Business & Economics
  • COMMUNICATION
  • CORPORATE BRAND
  • Communication
  • SERVICES
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • TAYLOR & FRANCIS LTD

start page

  • 433

end page

  • 458

volume

  • 47

issue

  • 3