Journal of Current Issues and Research in Advertising

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Journal of Current Issues and Research in Advertising Journal

publication venue for

The Impressions Brands Make in Times of Crisis: An Analysis of Impression Management Strategies Used in Pandemic-Themed Advertising 2025
The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising. 36:35-51. 2015
Sex, Beauty, and Youth: An Analysis of Advertising Appeals Targeting U.S. Women of Different Age Groups. 34:212-228. 2013

International Standard Serial Number (ISSN)

1064-1734

Electronic International Standard Serial Number (EISSN)

2164-7313