The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising
Article
Fernandes, Juliana, Segev, Sigal. (2024). The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising
. 10.1080/13527266.2024.2376918
Fernandes, Juliana, Segev, Sigal. (2024). The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising
. 10.1080/13527266.2024.2376918