Journal of Marketing Communications

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Journal of Marketing Communications Journal

publication venue for

The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising 2024
Visualizing CSR: A visual framing analysis of US multinational companies. 21:167-184. 2015

International Standard Serial Number (ISSN)

1352-7266

Electronic International Standard Serial Number (EISSN)

1466-4445